Abby Lawrence

Licensed Agent | Whitianga Team

After working behind the scenes absorbing the industry, facilitating agreements and learning the ropes from the very best for over 15 years, Abby refocused her career in 2017 to sales and is now providing the next-level in customer service and satisfaction.

Having grown up in Whitianga with both parents in the Real Estate industry, Abby moved to Auckland in 2011 and spent 3 years working under the internationally recognised Megan Jaffe Real Estate Ltd before moving home with her partner and 2 small children. The skills and attention to detail learnt under MJRE have proved invaluable in understanding what customer service means at its very core, and Abby is sincerely motivated in her approach to ensure a smooth transition either into, or out of your next property transaction.

“I learnt quickly that it’s not just about the house, the sale, the commission. It’s about the client and their story – what do they need, and how can I best facilitate a positive outcome for them. Being involved in the transition of a client’s biggest asset is a significant honour and one that I do not take lightly”.

For a transparent approach, meaningful marketing and an enjoyable experience call Abby today!

What the Clients are Saying

"Abby was great finding a new buyer after the first deal fell through.  "


"Abby has been great to work with and we've appreciated her enthusiasm and professionalism. "

David & Patricia

"Always available, polite and helpful. On the job and hard working, felt supported. "

Paul and Jani

"Totally happy with the outstanding work by Abby and Caroline, thanks."


"We really have appreciated Abby's commitment and enthusiasm. She is honest, up front and so helpful."

David & Patricia

"Cause she bloody good and I can talk to her and she listens and doesn't talk sh*t"


"I would give Abby and Caz 11/10 if I could! Their knowledge, enthusiasm, efficiency, communication and empathy was absolutely top notch. Highly recommended - a perfect experience with the perfect team!"


"You kept up the advertising etc through some very trying weather, road conditions etc. So well done."

John and Gail

"Hi Abby, Caz and Lisa,

Firstly can I just say you guys are amazing!!!! Thank-you so much for selling my place, and for your efficiency and enthusiasm! I hope to see you guys and be able to give you a real-life thank-you hug!!!! You guys are the best!!!!! 

Thanks so much,

Helene "


"Abby was faultless. Her experience, demeanour, professionalism fitted like a glove with us. We did our research to use her for the sale of our property, she was the right choice for us with our house being sold in record time! Thank you Abby bless you to bits!"

Naada and Bill

"Abby has been amazing from the start. She made buying our first home very easy. Super personable and easy going."


"Because we have a great relationship with all the staff."

Malcolm & Heather

"Abby was really easy to deal with and did a great job."


"Abby was great to deal with, was very professional and the sale went smoothly, we would highly recommend Abby."

Graham and Leora

"The whole process from beginning to end has been easy. Abby and her associates are friendly and professional. Thanks to all."

Peter & Alison

"Not very familiar with Richardsons as a company, but Abby was great to deal with. Would deal with her again any time!"

Campbell and Alissar

"Good personal service, well presented and competant agent."

Janice and Raeburn

"Friendly, caring, professional, competent, trustworthy, helpful, talented, beautiful woman"


"Very efficient, friendly and made the deal happen. We couldn't have been happier with Abby and her efforts. A+"

Rhys and Kara

"So easy and friendly to deal with and definitely a forward thinker of which was nice. Abby is great to deal with."


"Abby has been an absolute pleasure to deal with from the appraisal to settlement processes and everything in between. Abby acts with very high professional standards and has outstanding knowledge of the Real Estate business, but also has an amazing personality and is always very welcoming,with a positive friendly manner in any communications with her. I would highly recommend Abby to any person wishing to market a property in the Whitianga area. "


"Communication transparency was awesome."


"Thank you all for your help."

Philip & Sarah

"Abby was simply unbelievable with her prompt, thorough and efficient service. Exactly what we had hoped for. 100% would recommend her to anyone. "

Patrick and Cynthia

"We were very satisfied with the way our agent, Abby Lawrence handled our sale. She was very professional, communicated well with us and had a very good knowledge of the local market. Her positive cheerful attitude made her a pleasure to deal with. Her attention to fine detail regarding legal matters meant the sale proceeded without delay."

Richard and Jillian

"We enjoyed working with Abby - informative - knowledgeable - answered all our questions and fun to be around - easy process thank you highly recommend."

Anthony & Nadine

"Abby Lawrence, our agent was amazing. Helpful, not too pushy and knows her stuff!"


"Fantastic service friendly professional and 1st class."


"Genuine truthfulness about sales and purchase. Sales persons being genuine and not full of stupid sales talk."


"Our sales person was Abby. She was outstanding from the beginning of the process to the end. She was well organised, prompt, efficient and no query was a problem for her to complete for us. Her happy positive attitude was amazing. Thanks Abby"

Lawrence and Lynne

"Abby was fantastic as an agent, great communications and made the sale seamless."

Rowena & Mike

"Abby Lawrence was awesome. So responsive and kept us up to date. She went the extra mile! Thanks."

Tracey & Glenn

"No problems everything went smoothly."


"Very responsive and eager to help beyond the call."


"Abby was an absolute pleasure and professional. Kept us up to date on all aspects and I would highly recommend Richardsons."

Gregory and Diana

"Good service and advice, quick response and fast communication."

Beau & Rebekah

"Abby has been awesome!! We appreciate all the hard work she did on the purchase of our beautiful holiday home in Wharekaho."

Mark & Wendy

"We had fun! And no fault to find with professionalism."

Jan & Andrew

"We just got great service both when we bought Jackman Ave in 2003 and again with Hei Esplanade"

Brent & Sheryl

"Abby was absolutely fantastic! We found her service from beginning to end couldn't be faulted! She worked hard throughout to ensure we got a great result, and we would highly recommend Abby and the team at Richardsons to anyone looking to buy or sell in Whitianga!! Thank you!!"

Jamie & Emma

"Abby has been great to deal with."

Dave & Judith

"Great service and communication in one transaction just completed, as well as with a different agent where the vendor cancelled the listing."

Graham and Barbara

"Abby was absolutely fantastic to deal with. She worked so quickly and efficiently whilst still ensuring that everything was done correctly. We just loved Abby's honest approach and her excellent communication. Amazing service!"

Richard & Hannah

"I have known the Lawrence family since 1981, when my wife and I purchased a supermarket in Whitianga. We found early in our venture the need to integrate with local people and Peter & Christine Lawrence fell into that category. 

It was not until the new millennium, 2000, that we got to know Abby Lawrence and were impressed by her loyalty to her parents and her integrity.  Much later, in 2020, I was asked as being Power of Attorney for my brother Ray Hewlett, to sell his house as he was in the Continuing Care Unit in Whitianga due to failing health. 

As our regular Real Estate agent had retired, I asked her to recommend another agent and she immediately said Abby Lawrence. That turned out to be an excellent choice as Abby, in accepting the challenge of marketing the property, has been exemplary in all facets of Real Estate. 

Abby is a true professional in her marketing of Ray’s house and kept me informed at all times with the process. 

I wish Abby well and would recommend her to anyone wanting her services as a Real Estate agent."

Noel S. Hewlett J.P.

"To future purchasers we would like to recommend Abby Lawrence as a Real Estate Agent. 

Here are the reasons why;

1. Abby does what she says she is going to do.

2. Nothing is too much trouble e.g. we viewed a property 4 times and didnt buy it. We were never made to feel like a nuisance.

3. Abby is highly ethical and honest. We had a situation where there were multi offers going to the vendor. She never disclosed what the other party was offering. Immediately stopped all conversations with us about our offer and brought in another agent. Her integrity is impeccable. 

4. Abby made the whole routine of buying a house smooth, easy and this was all amongst Covid 19.

Mark and I highly recommend Abby Lawrence, we have brought and sold 8 properties and we have found her to be the best real estate agent we have ever dealt with."

Sandra and Mark

"Abby and Peter from Richardsons Whitianga were amazing in selling our property and working on the purchase of another. Highly professional, great communicators and extremely informative."

Dmitri & David

"I personally would like to thank Abby and John for their work."


"Good friendly communication."


"Excellent communication from Abby Lawrence"

Steve & Daryl

"Abby was up front and honest in her assessment of the entire situation"

Steve & Daryl

"Fabulous fast efficient service from the whole team at Richardsons Whitianga."

Ian and Aimee

"I have recently conducted the sale of some real-estate in Whitianga, for which I contacted Richardsons Real Estate.  John Hunt from Richardsons did the initial appraisal for my property and introduced me to Abby Lawrence as my contact and sales represented. 

Abby has proven to be honest, diligent and trustworthy in all her dealings with me. Her approach and professionalism are first class. I was informed of prospective buyer feedback, often within the same day by text message, and followed up with a more formal e-mail. 

I recommend Abby to any prospective client and thank her and her team for a very successful outcome, the sale of my property to everyone’s satisfaction."

Ralph Peters

"We found Abby to be efficient and she kept in contact with us.  She didn’t make false promises that she couldn’t keep.  She was confident and a joy to deal with."

Helen & Bob

"Abby took on the sale, this was not your everyday straight forward sale!!!  

Abby had to encounter a really difficult person living in the home during the sale, Abby’s dedication and determination got all the parties involved to the same point of agreement is outstanding effort.  Abby got the result the estate required, so Thank you so much Abby’s professional approach hard work and dedication.  I highly recommend Abby as your Salesperson."


"I first met Abby when she was the listed agent for a house we wanted to view. Despite living in the same town, our paths had never crossed before. Abby is a breath of fresh air!

Professional, organised, enthusiastic and obviously passionate about her work. She has an eye for detail and is a gifted listener.  She completely understands that she is helping make dreams come true and is focused and attentive at all times.

As we needed to sell out property in order to buy the one we viewed with Abby, it made perfect sense for us to list with Abby and The Richardsons Whitianga team. An appraisal was completed, photos taken, listing details sorted and our property advertised, all within 10 days.

Abby kept in touch throughout the entire process, both getting an offer presented for us to purchase the house we wanted,  and taking us through the auction procedure and subsequent follow-ups with interested bidders for our property.

Nothing was too much trouble. Viewings were managed by Abby, or other team members when she was not available, and feedback was given in super-quick time frames.

We are so grateful for Abby’s dedication and professionalism and we would not hesitate to recommend her to anyone wanting to buy or sell property.

Abby, and the team at Richardsons Whitianga are a pleasure to deal with and we sincerely thank them for their time and efforts in getting us such a fantastic end result."

Warwick & Georgina

"I was very impressed with Abby's professionalism and real estate skills. She was very easy to deal with, replied very quickly and did exactly as she said she would do.

I 100% recommend Abby Lawrence from Richardsons Whitianga and wouldn’t hesitate in using her again. Abby sold my apartment from afar and communication was very clear and easy. Thanks heaps Abby, you're a star!! "

Kelly Simmonds

"Thanks Abby for your help in selling our property in Whitianga.  Your endless enthusiasm and hard work are much appreciated.

I would not hesitate to recommend you to anyone selling a property. And I am equally happy to recommend you to anyone buying as I think you assisted both parties to come to a great conclusion.

Good luck for the future."

Margaret Pepper

"We have dealt with many agents over the years and we have never been more impressed with an agent thank we have been with Abby.  She was totally professional, switched on to our needs, obliging and always quick to answer our queries.  Being from out of town, we think we would still be searching for a property if it wasn’t for Abby’s amazing help, enthusiasm and determination.  We wouldn’t hesitate to recommend her."

Helen & Greg

"It has been a pleasure to work with you, I knew I had the right person as soon as I met you. Well done for achieving the sale.
You, John and Pete are great to work with.

Thank you to you all."


"We found Abby to be helpful, friendly, very efficient and kept us well informed."

Lawrence & Stephanie

"We found you to be friendly, honest and professional in our dealings with you. You responded promptly to any queries that we had, and could be relied upon to follow up where necessary and keep us informed."

Cathy & Derek

"Abby marketed my property in Whitianga through November 2017 to February 2018. The presentation of the property was challenging as tenants in place were difficult to deal with through the first 3 months of the marketing program. Abby was never phased by the challenges presented due to the situation that occurred. Abby remained very positive throughout the marketing process and continually assisted me in managing the tenants to provide maximum exposure to prospective buyers.

Abby's professionalism and consistent hard work virtually guaranteed that a buyer would see the value in the property and the sale price achieved was the asking price.

Exceptional service and excellent outcome."

Gary Hodgson

"Abby Lawrence of Richardsons Real Estate Whitianga helped make the purchase of our property in Whitianga a relatively painless experience.  Her professional manner combined with a sense of humor and caring attitude put us at ease from the beginning. After our first meeting she identified what we are after and found us a property in a week, from then on the communication were faultless and the negotiation went smoothly.  Abby has assisted us with every aspect of finalizing the sale with a friendly and efficient attitude.  We would have no hesitation in recommending Abby to anyone looking at buying or selling in the area. "

Percy & Vicki

"Thank you for the inscription Abby. It has been a pleasure working with you and your enthusiasm for the task is commendable.  I know you had reservations about our asking price but you proceeded to tackle it with diligence and I believe that our achieving that figure was largely attributable to you.  Thank you again. Dealing with you and Richardson's has been one of the highlights of our 11 years in Whitianga."

John & Heather